In this ‘Thing of Ours’ called hip hop, many are called, but few are
chosen.
Sometimes hype can precede hip hop artists, turning our beloved rapper
of the month,
into a ‘one hit wonder’ and late night comedy punch line.
After that, it’s off to a digital desert, somewhere lost in itunes
oblivion.
Only an unspoken veteran pass can save you. To qualify, one must be
considered a ‘man of honor‘, proving there’s another level of skill and
reverence for those most lyrically qualified.
Enter Kool G. Rap, normally considered your “Favorite rappers,
favorite rapper”.
Celebrating over 20 years in the game, Kool G. Rap preps a new release
on his independent label. Purposely flying under the radar in recent years,
he continues to build his legacy - one verse at a time. New
school fans are curious about Kool G. Rap and rightfully so; he’s been in the
game 20 years, an original Juice Crew member, who’s name is placed in
verses by Jay Z and others.
Need more proof on his legacy?
Kool G. Rap has recorded with Nas, Mobb Deep and Big Pun to name a few.
Overall, after two decades, Kool G. Rap still has a genuine love for hip hop.
Recently speaking with Kool G. Rap via telephone (while on Tour) - I
had the privilege to build with a legend on a few hip hop related
topics. Not for nothing, Kool G. Rap is well spoken, courteous and surprisingly
humble about his iconic status. See, back in the early 1990’s, before online
sensations, covert marketing plans and recycled swag - Kool G. Rap was coming
hard with songs like “Men at Work”, “Rikers Island” and “Streets of NY”. Back when DJ’s spun LP’s and MC’ slung
degrees, Kool G. Rap lyrically held his own. But many moons have passed since
his biggest single “Road to The Riches” blazed our airwaves. Nowadays, Kool G.
Rap is considered an elder statesman. Possibly a candidate for an imaginary Hip
Hop Mount Rushmore. Sometimes words are better left unsaid, but true hip
hop heads wondered what’s up with Kool G. Rap?
Until now...
Do you feel your “Our favorite rappers
favorite rapper”?
Kool G. Rap I’ve never promoted myself as such. I always been
modest and believed that the proof is in the pudding. I mean, let the music
speak for itself. In other words, it’s not because G. Rap said it, that saying
came from credible artist. They put their stamp on it. But I can’t lie; it
feels good to be respected. It’s a compliment. I appreciate that.
In 1995, The album ‘4, 5, 6” was your
most successful release. Do you agree?
Kool G. Rap I’d have to say YES and NO. Yes it was my top selling
album, but No because ‘Road to the Riches’ was my biggest moneymaker.
Rap Critics associate your music with
being dark. Do you think its dark or just a harsh reality? How do you describe your music?
Kool G. Rap Musically, I went through multiple changes during my
career. To keep it real, I came out the gate spitting hard or what some would
consider dark/gangster/hardcore lyrics. But to me, it was just a lyrical
expression of my experiences in a harsh environment. So yeah. I went back and
forth. Gangster lyrics to harsh reality. But it was never dark. It was just
real.
You have been featured on songs with
various artists, which collaboration can we consider to be your favorite?
Kool G. Rap Off the top of my head, I would have to say either
‘Fast Life with Nas or ‘Realest’ with Mobb Deep. I like the joint with Big Pun
too. It’s funny because I caught these collaborations while the artists was on
the come up…I appreciate their music as well…It was fun. We banged joints out
regularly.
What is your creative process?
Kool G. Rap Early in my career I would normally write without
music. I had to. Nobody would give me beats back then. (Laughs) Only Marley
Marl looked out. But anyway, I’d get a vision and just run with my instinct
from there, but as I got more known, I’d get beats from everywhere. That’s was
not good for Kool G., it seemed rapping became harder. I had to quickly get
used to having instrumentals and creating around beats.
You’re considered one of the best
storytellers in rap history, but how do you feel about the ‘storytelling’ in
modern music?
Kool G. Rap Nowadays in hip hop, everyone is more inclined to
bragging, swagger and all them other new words. Times have definitely changed.
But regardless…skills are skills. Keep in mind, hip hop evolves but it doesn’t
change much. To me, somehow it seems we all lost the storytelling aspect and
the music suffers from it. We started focusing on the rewards and not the
talent. But some of the young boys hold it down. Overall I’m proud of our
music. We keep growing and growing. And that’s a big deal considering where it started
from.
What’s new with Kool G. Rap?
Kool G. Rap Right now…I’m working with producer/artists Alchemist.
I’m currently putting a tour together, you know…just staying busy.
Anything you miss about the old days of
Hip Hop? Do you see anything that’s better today? Or is it anything worst?
Kool G. Rap The very worst thing right now is there’s little
variety…Honestly, I really miss the variety in hip hop. Back in
the days we had all flavors. From Public Enemy to NWA. Total contrast in
styles, but multi talented groups at the same time. That’s what I call variety.
Dig it? We don’t have that today. The game is so overly saturated; it’s like a
bunch of mediocre products that’s not highly potent or maybe its artists that
really don’t care about being the best they can be lyrically. That’s not good.
Most rappers sound alike or imitate each other. On the other hand, the
‘business’ aspect has improved. You don’t need a major label. You can win
independent. Meaning, if you do get a leg up in this ‘thing of ours’, you can
really do well financially. We have pretty good examples of business in Jay-Z,
Master P and now Baby of Cash Money. That’s the magic key to any door of doubt.
Just go get yours bro. Word. The world is yours. It’s that simple.
What does the future look like for Kool
G. Rap?
Kool G. Rap Hopefully it’s more success…more music and more hits.
What else can I do? I love my job. (Laughs) I’m in this forever. Over twenty
years in the game and counting. I’m still going strong…at least as long as
people still checking for Kool G. Rap. Can you believe that? I’m still here
bro…Still Here. Word.
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